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#WearOrange Hashtag Campaign against Gun Violence

June 2, 2017

In 2013, Hadiya Pendleton, a high school student from the south side of Chicago, marched in President Obama’s second inaugural parade. One week later, Hadiya was shot and killed on a playground back in Chicago. Soon after, Hadiya’s childhood friends commemorated her life by wearing orange.

On June 2, 2015—what would have been Hadiya’s 18th birthday—people nationwide joined in what Hadiya’s friends started, honoring her life, the lives of the more than 90 Americans killed by gun violence plus the hundreds more who are injured every day, by wearing orange. In its inaugural year, 30,000 Americans chose to #WearOrange. In 2016, #WearOrange grew eightfold: President Obama, Viacom, Univision, Kim Kardashian West, Steph Curry, Vogue, Kenneth Cole, the San Francisco Giants and more than 300 influencers, brands and organizations answered the call, taking to social media to show their support and shed light on the gun violence epidemic happening across the country.

To participate, please post a photo of you wearing orange on Facebook and Twitter on June 2nd, using the hashtags #WearOrange and #ivoteorange, and tell us why gun violence prevention is important to you. We will amplify your posts by sharing them with our followers and the larger gun violence prevention community.


June 2, 2017
Event Category:


Alliance for Gun Responsibility


Facebook and Twitter